.iw-marketing{--blue:#0088cc;--deep:#0e2129;--ink:#173247;--muted:#607b8c;--line:#d4e7ef;--pale:#f2f8fb;color:var(--ink);font-family:"Open Sans",Arial,sans-serif;overflow:hidden}.iw-marketing *{box-sizing:border-box}.iw-marketing a{text-decoration:none!important}.iw-marketing-shell{width:min(1140px,calc(100% - 48px));margin:auto}.iw-marketing-section{padding:82px 0}.iw-marketing-eyebrow,.iw-marketing-kicker{display:flex;align-items:center;gap:11px;margin-bottom:17px;font-size:12px;font-weight:800;letter-spacing:1.1px;text-transform:uppercase}.iw-marketing-eyebrow span,.iw-marketing-kicker span{width:28px;height:2px;background:#75d8f7}.iw-marketing-hero{position:relative;min-height:630px;display:flex;align-items:center;color:#fff;background:linear-gradient(118deg,#075f89,#0088cc 57%,#36aed7);isolation:isolate}.iw-marketing-hero:before{content:"";position:absolute;inset:0;z-index:-1;opacity:.13;background-image:radial-gradient(circle,rgba(255,255,255,.8) 1.4px,transparent 1.5px);background-size:30px 30px}.iw-marketing-hero:after{content:"";position:absolute;z-index:-1;width:520px;height:520px;right:-170px;top:-190px;border:1px solid rgba(255,255,255,.17);border-radius:50%;box-shadow:0 0 0 72px rgba(255,255,255,.025)}.iw-marketing-hero__grid{display:grid;grid-template-columns:1fr .95fr;gap:75px;align-items:center;padding:64px 0}.iw-marketing-eyebrow{color:#d5f3ff}.iw-marketing-hero h1{margin:0 0 23px;color:#fff;font-size:55px;line-height:1.06;font-weight:800;letter-spacing:-1.8px}.iw-marketing-hero__copy>p{max-width:630px;margin:0;color:#e2f6fd;font-size:19px;line-height:1.68}.iw-marketing-actions{display:flex;flex-wrap:wrap;gap:12px;margin-top:31px}.iw-marketing-btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;min-height:49px;padding:0 21px;border-radius:10px;font-size:14px;font-weight:800}.iw-marketing-btn--primary{color:#fff!important;background:#43b047;box-shadow:0 12px 25px rgba(30,102,48,.22)}.iw-marketing-btn--ghost{color:#fff!important;border:1px solid rgba(255,255,255,.48);background:rgba(255,255,255,.08)}.iw-marketing-trust{display:flex;flex-wrap:wrap;gap:9px;margin-top:27px}.iw-marketing-trust span{display:flex;align-items:center;gap:7px;padding:7px 10px;border:1px solid rgba(255,255,255,.22);border-radius:8px;background:rgba(4,61,84,.17);font-size:11px;font-weight:700}.iw-marketing-dashboard{position:relative;padding:18px;border:1px solid rgba(255,255,255,.3);border-radius:23px;background:rgba(255,255,255,.13);box-shadow:0 28px 58px rgba(4,52,72,.22);backdrop-filter:blur(6px)}.iw-marketing-dashboard__bar{display:flex;align-items:center;gap:7px;height:34px;color:#d8f3fd;font-size:10px}.iw-marketing-dashboard__bar i{width:7px;height:7px;border-radius:50%;background:#74cbe9}.iw-marketing-dashboard__bar span{margin-left:auto}.iw-marketing-dashboard__body{padding:23px;border-radius:15px;background:#f8fcfe}.iw-marketing-dashboard__summary{display:flex;align-items:center;gap:9px}.iw-marketing-dashboard__summary span{display:grid;width:42px;height:42px;place-items:center;border-radius:11px;background:#e3f3fa;color:var(--blue)}.iw-marketing-dashboard__summary span:nth-child(2){color:#1877f2}.iw-marketing-dashboard__summary b{width:37%;height:8px;margin-left:auto;border-radius:5px;background:#cadbe3}.iw-marketing-chart{height:190px;display:flex;align-items:flex-end;gap:12px;margin:20px 0;padding:25px 21px 0;border-radius:13px;background:#eaf4f8}.iw-marketing-chart i{flex:1;height:var(--h);border-radius:7px 7px 0 0;background:linear-gradient(#38c5ec,#0088cc)}.iw-marketing-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:9px}.iw-marketing-metrics span{padding:14px;border:1px solid #e0ebef;border-radius:9px;background:#fff}.iw-marketing-metrics b,.iw-marketing-metrics i{display:block;height:6px;border-radius:4px;background:#cfe0e6}.iw-marketing-metrics i{width:62%;margin-top:7px;background:#60c8eb}.iw-marketing-float{position:absolute;display:flex;align-items:center;gap:8px;padding:10px 13px;border-radius:10px;background:#fff;color:#087cad;font-size:11px;font-weight:800;box-shadow:0 12px 28px rgba(4,57,79,.2)}.iw-marketing-float--lead{left:-24px;bottom:63px}.iw-marketing-float--measure{right:-18px;top:68px}.iw-marketing-heading{max-width:790px;margin-bottom:40px}.iw-marketing-heading--center{margin-left:auto;margin-right:auto;text-align:center}.iw-marketing-heading--center .iw-marketing-kicker{justify-content:center}.iw-marketing-kicker{color:#087db7}.iw-marketing-heading h2,.iw-marketing-measurement h2,.iw-marketing-faq h2{margin:0 0 16px;font-size:40px;line-height:1.16;font-weight:800;letter-spacing:-.8px}.iw-marketing-heading p,.iw-marketing-measurement p,.iw-marketing-faq p{margin:0;color:var(--muted);font-size:17px;line-height:1.72}.iw-marketing-value-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:17px}.iw-marketing-value-grid article{display:flex;gap:17px;padding:24px;border:1px solid var(--line);border-radius:16px;background:#fff;box-shadow:0 13px 30px rgba(14,70,94,.05)}.iw-marketing-value-grid article>i{display:grid;flex:0 0 45px;height:45px;place-items:center;border-radius:12px;background:#e3f4fb;color:var(--blue);font-size:18px}.iw-marketing-value-grid h3{margin:2px 0 8px;font-size:17px;font-weight: 600}.iw-marketing-value-grid p{margin:0;color:var(--muted);font-size:13px;line-height:1.62}.iw-marketing-platforms,.iw-marketing-plans,.iw-marketing-faq{background:var(--pale)}.iw-marketing-platform-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px}.iw-marketing-platform{display:grid;grid-template-columns:62px 1fr;gap:20px;padding:30px;border:1px solid var(--line);border-radius:18px;background:#fff;box-shadow:0 16px 38px rgba(15,68,91,.065)}.iw-marketing-platform__icon{display:grid;width:58px;height:58px;place-items:center;border-radius:15px;background:#e6f5fb;color:var(--blue);font-size:24px}.iw-marketing-platform--meta .iw-marketing-platform__icon{background:#e8efff;color:#1877f2}.iw-marketing-platform h3{margin:2px 0 11px;font-size:21px;font-weight: 750;color: #142f43}.iw-marketing-platform p{margin:0;color:var(--muted);line-height:1.65}.iw-marketing-platform ul{display:grid;gap:9px;margin:20px 0 23px;padding:0;list-style:none}.iw-marketing-platform li{position:relative;padding-left:23px;color:#456575;font-size:13px}.iw-marketing-platform li:before{content:"\f00c";position:absolute;left:0;color:#43b047;font-family:FontAwesome}.iw-marketing-platform a{display:inline-flex;align-items:center;gap:8px;color:#0088cc;font-size:13px;font-weight:800}.iw-marketing-process{color:#fff;background:linear-gradient(115deg,#075f88,#0088cc 62%,#37a9d1)}.iw-marketing-heading--light h2{color:#fff}.iw-marketing-process .iw-marketing-kicker{color:#c9f0ff}.iw-marketing-process ol{display:grid;grid-template-columns:repeat(4,1fr);gap:15px;margin:0;padding:0;list-style:none}.iw-marketing-process li{position:relative;min-height:190px;padding:26px;border:1px solid rgba(255,255,255,.22);border-radius:15px;background:rgba(255,255,255,.09)}.iw-marketing-process li>b{position:absolute;right:18px;top:14px;color:rgba(255,255,255,.2);font-size:31px}.iw-marketing-process h3{margin:35px 0 10px;color:#fff;font-size:18px;font-weight: 600}.iw-marketing-process p{margin:0;color:#dbf1f9;font-size:13px;line-height:1.62}.iw-marketing-measurement__grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:75px;align-items:center}.iw-marketing-measurement__visual{padding:32px;border:1px solid var(--line);border-radius:21px;background:linear-gradient(145deg,#e4f5fb,#fff)}.iw-funnel{display:flex;align-items:center;justify-content:space-between;min-height:260px}.iw-funnel span{display:grid;width:64px;height:64px;place-items:center;border:1px solid #cce4ee;border-radius:17px;background:#fff;color:var(--blue);font-size:21px;box-shadow:0 10px 22px rgba(13,78,104,.08)}.iw-funnel span:last-child{background:#43b047;color:#fff;border-color:#43b047}.iw-funnel b{flex:1;height:2px;background:#9dd7eb}.iw-marketing-checks{display:grid;grid-template-columns:1fr 1fr;gap:11px;margin-top:24px}.iw-marketing-checks span{display:flex;align-items:center;gap:9px;padding:12px;border:1px solid var(--line);border-radius:10px;font-size:12px;font-weight:700}.iw-marketing-checks i{color:#43b047}.iw-marketing-plan-actions{display:grid;grid-template-columns:1fr 1fr;gap:18px;max-width:900px;margin:auto}.iw-marketing-plan-actions>a{display:grid;grid-template-columns:48px 1fr 20px;gap:15px;align-items:center;padding:20px;border:1px solid #a9dced;border-radius:14px;background:#fff;color:var(--ink);box-shadow:0 12px 28px rgba(12,73,98,.06)}.iw-marketing-plan-actions>a>i:first-child{display:grid;width:46px;height:46px;place-items:center;border-radius:12px;background:#e4f4fb;color:var(--blue);font-size:18px}.iw-marketing-plan-actions span{display:flex;flex-direction:column;color:var(--muted);font-size:12px}.iw-marketing-plan-actions b{margin-bottom:4px;color:var(--ink);font-size:16px}.iw-marketing-plan-actions>a>i:last-child{color:#40b8e5}.iw-marketing-faq__grid{display:grid;grid-template-columns:.75fr 1.25fr;gap:70px}.iw-marketing-faq-list{display:grid;gap:10px}.iw-marketing-faq details{overflow:hidden;border:1px solid var(--line);border-radius:13px;background:#fff}.iw-marketing-faq summary{display:flex;align-items:center;justify-content:space-between;padding:17px 19px;list-style:none;cursor:pointer;font-weight:750}.iw-marketing-faq summary::-webkit-details-marker{display:none}.iw-marketing-faq summary i{color:var(--blue);transition:.2s}.iw-marketing-faq details[open] summary i{transform:rotate(45deg)}.iw-marketing-faq details p{padding:0 19px 18px;font-size:14px}
@media(max-width:900px){.iw-marketing-hero__grid{grid-template-columns:1fr;gap:50px}.iw-marketing-dashboard{max-width:600px;margin:auto}.iw-marketing-value-grid{grid-template-columns:1fr}.iw-marketing-platform-grid,.iw-marketing-measurement__grid,.iw-marketing-faq__grid{grid-template-columns:1fr}.iw-marketing-process ol{grid-template-columns:1fr 1fr}.iw-marketing-measurement__visual{max-width:600px}.iw-marketing-faq__grid{gap:35px}}
@media(max-width:560px){.iw-marketing-shell{width:min(100% - 30px,1140px)}.iw-marketing-section{padding:58px 0}.iw-marketing-hero{min-height:0}.iw-marketing-hero__grid{padding:50px 0 62px}.iw-marketing-hero h1{font-size:39px;letter-spacing:-1px}.iw-marketing-hero__copy>p{font-size:16px}.iw-marketing-actions{flex-direction:column}.iw-marketing-btn{width:100%}.iw-marketing-float{display:none}.iw-marketing-heading h2,.iw-marketing-measurement h2,.iw-marketing-faq h2{font-size:32px}.iw-marketing-platform{grid-template-columns:1fr;padding:23px}.iw-marketing-process ol,.iw-marketing-plan-actions,.iw-marketing-checks{grid-template-columns:1fr}.iw-funnel{min-height:190px}.iw-funnel span{width:49px;height:49px;border-radius:13px}.iw-marketing-trust{display:none}}

/* Identidad visual de cada canal */
.iw-marketing-platform{position:relative;isolation:isolate;overflow:hidden}
.iw-marketing-platform>*{position:relative;z-index:1}
.iw-marketing-platform:after{position:absolute;right:-34px;bottom:-42px;z-index:0;display:grid;width:142px;height:142px;place-items:center;border-radius:50%;background:rgba(0,136,204,.055);color:rgba(0,136,204,.13);font-family:FontAwesome;font-size:43px}
.iw-marketing-platform--google:after{content:"\f002"}
.iw-marketing-platform--meta:after{content:"\f0c0";color:rgba(24,119,242,.12);background:rgba(24,119,242,.05)}
.iw-marketing-heading:not(.iw-marketing-heading--light) h2,.iw-marketing-measurement h2,.iw-marketing-faq h2{color:#142f43}

/* Hero de marketing: mantener el panel legible y proporcionado en tablet y móvil. */
@media (max-width:900px){
	.iw-marketing-hero__grid>.iw-marketing-dashboard{
		box-sizing:border-box;
		width:100%;
		max-width:600px;
		min-width:0;
		justify-self:center;
	}
}
@media (max-width:560px){
	.iw-marketing-hero__grid{gap:34px}
	.iw-marketing-hero__grid>.iw-marketing-dashboard{
		width:100%;
		max-width:100%;
		padding:12px;
		border-radius:20px;
	}
	.iw-marketing-dashboard__bar{height:26px}
	.iw-marketing-dashboard__body{padding:15px}
	.iw-marketing-dashboard__summary span{width:36px;height:36px}
	.iw-marketing-chart{
		height:145px;
		gap:7px;
		margin:14px 0;
		padding:18px 12px 0;
	}
	.iw-marketing-metrics{gap:6px}
	.iw-marketing-metrics span{padding:10px}
}